values based content for values based businesses
who we are
We are chronically ill creatives based in Rochester NY who spend a lot of time with our laptops. Launched in 2017 as a sister-duo virtual assistant team, (say that five times fast) we've expanded our services to focus on creating content for values-based businesses.
In our 6+ years of working in the online business world, we've seen rapid changes in social media: not just in how it looks, but how it operates, and how best to make use of it. Instead of churning out mindless content in the hopes of your audience finding you, we're passionate about creating meaningful, useful content that brings about genuine connection with your community.
–Stephanie & Emily
what our clients have to say
•
what our clients have to say •
What is Values Based Content?
What is Values Based Content?
Everyone talks about value driven content, but what does it mean to actually create it?
One thing we know for sure: trying to shout the loudest won’t help you break through the noise. Stop trying to hack your way through content development by jumping on the latest trend.
Focusing on going viral or reaching as many people as possible or other vanity metrics can get your content in front of a lot of people–but very rarely do those people become clients or part of your community.
Creating values based content means getting back to the purpose of your presence: who are you trying to connect to? What are you trying to offer them? How can your expertise, passion and perspective make a difference to your community?
what can we help you with?
-
Our strategy framework is based on values based metrics, which focus on key performance indicators (KPIs) that convert to success in your business or building a strong community based on the goals of your business marketing. These would be things like visibility, interaction and conversation, based on your specific audience.
What goes into a values based content strategy?
Identifying Values & Goals
Developing Content Pillars
Creating a Content Schedule
Keyword, Audience & Hashtag Research
Drafting, Designing & Scheduling Content
Anazlyzing Insights
Learn more. -
Your written content can be a valuable resource.
Are you crafting it with your community in mind, or are you just trying to boost your SEO? While SEO is definitely important, if you’re looking to offer written content on your blog, newsletter or website, you still need content that is going to be valuable enough to:
draw your community in
maintain their attention
build their trust in you
encourage your community’s engagement
establish your voice as unique and worth listening toOur content writing framework starts with at the roots of your business: what drives you? What are you trying to achieve? What presence are you hoping for within your community? How can thoughtful written content help support the goals and values of your business, while offering something useful to your community?
-
Not everyone is ready for a the full commitment of taking on a content strategist. But that doesn’t mean you don’t need help!
If you’re looking to DIY your content, but feel like you need a guiding hand figuring out where to start, our 1:1 Consultations can help you:
Develop content pillars to guide your creation process.
Plan out a years worth of topics to cover on your blog or newsletter.
Jump start the social media content creation process with custom made templates based on your brand. -
Are you trying to get your VA business started and feel like you’re floundering?
You can book a 1:1 Consultation with us! We’ll ask you to submit a form going over your goals and questions for our call, so we can provide you with specific, actionable information to take your next steps. Then we’ll go over it all via a video call and send you a PDF of everything we covered.
Learn more.